Mckinsey’s Lions go Digital report predicts that, online shopping in Africa could account up to 10% of retail sales, with a value of around $75 billion by 2025.  The reason for this rise according to ForFive is as a direct result of the increasing internet penetration in Africa. Online shopping is a form of eCommerce which is […]

Afri-Commerce in Africa is growing at a steady rate, according to Disrupt Africa there are around 264 eCommerce start-ups across the continent. With most of Africa’s eCommerce startups located in Nigeria followed by South Africa and Kenya. Top 3 countries dominating Afri-Commerce: Nigeria has a population of around 195 million people, it has the largest economy in […]

One of the challenges that are faced by Afri-Commerce businesses is that a large segment of the African population is unbanked. According to the World Bank, 66% of the population in Sub-Saharan Africa are unbanked and therefore financially excluded from the economic ecosystem. This is due to high costs, paper work or even the distance to travel […]

BUY AFRICAN | BUY BLACK | BUY LOCAL | BUILD LOCAL | GROW LOCAL The piece below is on economic equality and not about race or discrimination. According to Brandsouthafrica, “Buying locally made goods is not just about patriotism. It’s about investing in the country, economic growth and job creation”. At the beginning of 2017, I […]

Customers today are faced with more options to choose from than ever before. As a result, it has become increasingly challenging to gain customers and obtain their loyalty to secure repeat purchases. This has called an end to the era of product and service focus, as customers are now drawn in by solutions. The more […]

Contrary to popular belief the e-commerce industry in South Africa is huge with an estimated 14 billion worth of sales by the end of 2019 according to the 2019 e-Commerce Report from World Wide Worx. It may seem that the discussion around why the e-commerce industry is not growing is centered around customers simply not trusting […]

During this global pandemic, I have been thinking of how the world will change post corona. Is this pandemic what will thrust Africa into the Fourth Industrial Revolution (4IR)? In this article we discuss the social impact that 4IR enabling technologies will have on the African continent and how they will assist in addressing various problems facing […]

If your business is not selling online yet, then it’s time to absolutely get online and start selling. E-commerce is a space every retailer and small business owner should gain knowledge in and invest capital into this space to grow. According to the We are Social 2020 digital report there were 30 – 50 million people purchasing […]

We can often choose how we present our products, services as well as our businesses in general. Can the same be said about how others view them? Brand reputation is how your audience views your brand. The conclusion in influenced by how the business is presented, but the final impression lies with the audience. Brand […]

In the world of business in 2019, customer service is king. As an online shopper myself, I have noticed that the businesses that have given me awful customer care have left me sour. There are tons of businesses operating online and offline, however the businesses that stand out and thrive are businesses with awesome customer […]