Namuddu is a ladies’ bag brand started by Lena Sepuya from Johannesburg. It is inspired and named after the owner’s mother who embraced her daughter’s creative side and encouraged her to begin exploring that side of herself. Namuddu is a female-owned business for women and about women who love to express themselves. “When life is wearing you down with old baggage, let go and start afresh through expressive designs that will make you stand out in a crowd.” Namuddu is all about women, for women, by women. Each Namuddu bag is individually stitched and sewn by women in Johannesburg for the use and benefit of other women.